Front Office

Charles Norris is an entrepreneur, investor, and professional hockey owner whose leadership is driven by a commitment to excellence, innovation, and long-term growth. As an owner of multiple Southern Professional Hockey League (SPHL) franchises, The Fayetteville Marksmen, The Macon Mayhem, and a minority owner of a North American Hockey League (NAHL) team in Corpus Christi, Texas, he is dedicated to strengthening the game at every level while creating organizations that players, fans, and communities are proud to support.

A U.S. Army veteran, Charles built his career through determination, hard work, and a relentless focus on delivering results. His business background spans real estate development, construction, and private investment, where he has successfully developed hundreds of residential properties and led numerous business ventures. That same hands-on approach now shapes his philosophy in professional hockey.

Charles believes winning organizations are built on accountability, first-class customer experiences, strong community partnerships, and a culture that empowers players and staff to reach their full potential. His vision extends beyond success on the ice—he is committed to building franchises that become lasting pillars of their communities while providing an exciting, affordable, and family-friendly entertainment experience.

Originally from the Detroit area and now based in North Carolina, Charles enjoys working alongside talented hockey professionals who share his passion for growing the sport. He and his wife, Lanai, have been married for more than twenty years and are proud parents of three children. As he continues to expand his involvement in professional hockey, Charles remains focused on creating organizations that reflect integrity, ambition, and an unwavering commitment to excellence.

The 2026-27 season will be Lanai’s tenth with the Marksmen. As the Chief Financial Officer, Lanai oversees the financial aspects of the team-including budget items, revenue, and payments for both the front office and hockey operations department.

Lanai lives in Charlotte with her husband, Chuck, and their three children, Chucky, Lilly, and Khloe.

The 2026-27 season will be Alex Wall’s seventh with the Marksmen, and his fourth full season serving as President after a promotion in February 2022.

Previously with Feld Entertainment, Wall was responsible for cultivating business partnerships around some of the world’s most iconic live shows. Before that, he spent five seasons leading partnerships and marketing for two highly-successful ECHL franchises – the Orlando Solar Bears and Jacksonville Icemen.

A Tampa, Fla. native, Wall graduated from Stetson University (DeLand, Fla.), where he earned his Bachelor’s Degree in Sport Management and Marketing. Wall lives in Fayetteville with his wife Suzanne and their sons, Jacob and Matthew.

The 2026-27 season will be Denise Cline’s eight with the Fayetteville Marksmen, working as the merchandise manager.

A native of Fayetteville, Cline is a graduate of Terry Sanford High School and studied at Fayetteville Technical Community College. In the 2018-19 season, Cline completely overhauled the merchandise approach for the Marksmen, leading to new and attractive apparel being constantly available for fans.

The 2026-27 season will be Joey Huot’s sixth with the Marksmen. Huot was promoted in March 2024 to director of season tickets after serving two-and-a-half years as an account executive.

A 2018 Central Michigan University graduate, Joey majored in broadcast & cinematic arts and received a minor in both sport management and journalism. Originally from the metro-Detroit area, Huot had stops in both the Frontier League (baseball) with the Evansville Otters and the Federal Prospects Hockey League with the Motor City Rockers.

Huot will oversee season ticket sales for the Marksmen while creating the best possible experiences for season ticket holders, and all attendees at the Crown Complex, whether it’s their first or 100th time.

Huot resides in Fayetteville with his wife Brandy, dogs Maple and Milo, and several other exotic pets!

Shawn Rose is entering his fifth year with the Fayetteville Marksmen, and the second as Manager of Group Tickets and Operations.

Rose, a native of Virginia Beach, Va. was previously a history teacher in Danville and Virginia Beach, Va.

Growing up playing hockey for his hometown youth organization, the Hampton Roads Admirals, Rose would parlay his playing experience into a career in juniors with the New Jersey Wildcats. While in New Jersey, Rose graduated from Parsippany Hills High School.

Longing to return home, Rose enrolled at Radford University and played three years of club hockey for the Highlanders. In 2016, Rose graduated with a degree in social science.

Rose now resides in Hope Mills with his wife, Ellen.

The 2026-27 season will be Aaron Freeman’s first season with the Marksmen.

Prior to the Marksmen, Freeman worked with Playfly Sports as the Director of Ticket Sales and Service at Campbell University from April 2023-June 2026.

Before his time at Campbell, Freeman worked as the Box Office Manager of the Crown Complex (2021-23) and in Minor League Baseball with the Carolina Mudcats (2014-15, 17-19) as a Group Sales Associate and with the Charlotte Knights (2019-20) as their Senior Account Executive. He also worked with IMG Learfield at Duke University (2015-17) as an Account Executive, focusing on season tickets, group tickets and mini plans for football and women’s basketball.

A Fayetteville native, Freeman graduated from NC State in 2013 with a degree in Sport Management. He currently resides in Fayetteville with his wife, Cynthia, and two sons, Connor and Wyatt.

The 2026–27 season marks Semler Dieterich’s second with the Fayetteville Marksmen and his first as Senior Account Executive. After a successful first year as a ticket account executive—during which he led School Day, Youth Sports Night, promotional initiatives, and other key events—Semler earned a promotion to his current role.

A Rhode Island native, Semler graduated from High Point University with a bachelor’s degree in sport management and a master’s degree in communication and business leadership. He pitched for HPU’s Club Baseball team for five years, helping the program rise to No. 3 nationally and reach the NCBA World Series. Semler developed his appreciation for hockey at Connecticut’s Avon Old Farms, an institution known for producing NHL players, including Jonathan Quick and Nick Bonino. He is also a fan of the New York Yankees, New England Patriots, and Carolina Hurricanes.

Jacob was born in Maryville, TN before moving to Oregon, Texas, and South Carolina. He is joining the Marksmen for his first season in January 2026.

He is a graduate of the University of South Carolina earning a bachelor’s degree in Business Management with a minor in Sports Management. Started working in sports as an Assistant Basketball Coach at Carolina High School before getting a master’s degree in Sports Management at East Tennessee State University. While at ETSU, he played two seasons on the club basketball team, and also gained experience in professional sports in ticket sales with an internship with the Kingsport Axmen minor league baseball team.

As a passionate sports fan, Jacob is an avid supporter of the Dallas Mavericks and Minnesota Vikings. He currently resides in Fayetteville.

Abby Sugg joined the Mayhem organization in October 2025 as the Social Media & Creative Coordinator. A native of Covington, Georgia, she is a proud Georgia Bulldogs fan and a 2024 graduate of Mercer University, where she earned a degree in graphic design while contributing to the Mercer football program.

After graduation, Sugg spent two years in Hammond, Louisiana, working as a photographer and social media specialist for Southeastern Louisiana Football and North Oaks Health System. She later earned her master’s degree in Sports Marketing and Media from Liberty University in 2026.

In 2026, Sugg transitioned within the organization to become the Director of Social Media & Marketing for both the Fayetteville Marksmen and the Macon Mayhem.

When she’s not at the rink, Abby enjoys spending time with friends and family—and hanging out with her golden retriever, Maverick.

The 2026-27 season will be Scott Cline’s ninth full season with the Fayetteville Marksmen, in the roles of game day coordinator and producing all in-arena sounds as the DJ.

A native of Fayetteville, Cline is a graduate of Cape Fear High School and studied at Fayetteville Technical Community College. The 2017-18 season was a return to post for “DJ Hitz The Mark”, who had previously worked with hockey in Fayetteville as DJ / game day staff for the CHL’s Fayetteville Force in the late 90s.