Front Office

Chuck Norris, Owner & CEO of the Marksmen and the SPHL’s Macon Mayhem, is a U.S. Army veteran who lived in Fayetteville for over 20 years.

Born & raised in the suburbs of Detroit, Michigan, Norris is a lifelong hockey and Detroit Red Wings fan.

After retiring from a 20+ year career in commercial and residential land development and construction, Norris acquired the Fayetteville franchise in 2016-17, and has been raising the standard of hockey entertainment ever since.

Under Norris, the Fayetteville franchise has seen growth every season in attendance and success on the ice.

Chuck lives in Charlotte with his wife, Lanai (Marksmen CFO) and their three children, Chucky, Lilly, and Khloe.

The 2025-26 season will be Lanai’s ninth with the Marksmen. As the Chief Financial Officer, Lanai oversees the financial aspects of the team-including budget items, revenue, and payments for both the front office and hockey operations department.

Lanai lives in Charlotte with her husband, Chuck, and their three children, Chucky, Lilly, and Khloe.

The 2025-26 season will be Alex Wall’s sixth with the Marksmen, and his third full season serving as President after a promotion in February 2022.

Previously with Feld Entertainment, Wall was responsible for cultivating business partnerships around some of the world’s most iconic live shows. Before that, he spent five seasons leading partnerships and marketing for two highly-successful ECHL franchises – the Orlando Solar Bears and Jacksonville Icemen.

A Tampa, Fla. native, Wall graduated from Stetson University (DeLand, Fla.), where he earned his Bachelor’s Degree in Sport Management and Marketing. Wall lives in Fayetteville with his wife Suzanne and their sons, Jacob and Matthew.

The 2025-26 season will be Denise Cline’s seventh with the Fayetteville Marksmen, working as the merchandise manager.

A native of Fayetteville, Cline is a graduate of Terry Sanford High School and studied at Fayetteville Technical Community College. In the 2018-19 season, Cline completely overhauled the merchandise approach for the Marksmen, leading to new and attractive apparel being constantly available for fans.

The 2025-26 season will be Joey Huot’s fifth with the Marksmen. Huot was promoted in March 2024 to director of season tickets after serving two-and-a-half years as an account executive.

A 2018 Central Michigan University graduate, Joey majored in broadcast & cinematic arts and received a minor in both sport management and journalism. Originally from the metro-Detroit area, Huot had stops in both the Frontier League (baseball) with the Evansville Otters and the Federal Prospects Hockey League with the Motor City Rockers.

Huot will oversee season ticket sales for the Marksmen while creating the best possible experiences for season ticket holders, and all attendees at the Crown Complex, whether it’s their first or 100th time.

Huot resides in Fayetteville with his wife Brandy, dogs Maple and Milo, and several other exotic pets!

Shawn Rose is entering his fourth year with the Fayetteville Marksmen, and the first as Manager of Group Tickets and Operations.

Rose, a native of Virginia Beach, Va. was previously a history teacher in Danville and Virginia Beach, Va.

Growing up playing hockey for his hometown youth organization, the Hampton Roads Admirals, Rose would parlay his playing experience into a career in juniors with the New Jersey Wildcats. While in New Jersey, Rose graduated from Parsippany Hills High School.

Longing to return home, Rose enrolled at Radford University and played three years of club hockey for the Highlanders. In 2016, Rose graduated with a degree in social science.

Rose now resides in Hope Mills with his wife, Ellen.

Zack Nelson is entering his first full season with the Marksmen front office staff as the team’s Director of Corporate Partnerships.

Nelson was born and raised in Winston-Salem, N.C. He has made a career in Corporate Partnerships gaining experience at the collegiate level in The Citadel and Murray State University athletic departments. Facilitating partnerships between the University, Nelson also ran several NCAA D-1 Baseball Tournaments that took place around the US prior to joining the Marksmen.

As a Western Carolina University graduate, Zack and his wife Savannah were excited to be back in North Carolina. Nelson is an avid Carolina Panthers fan and will talk with anyone who asks about them. Zack and Savannah reside with their dog Aspen in Fayetteville.

Semler is a graduate of High Point University where he earned both a bachelor’s degree in Sport Management (minor in sales) and a master’s degree in communications and business leadership. As a student athlete, he pitched for the HPU Club Baseball team for 5 years and helped them make school history ranking as high as #3 in the country which earned them a trip to the NNCBA College World Series.

While attending Avon Old Farms prep school in Connecticut, Semler really gained an appreciation for the sport of hockey. The school is famous for producing legendary hockey players such as Nick Bonino and Jonathan Quick, and hockey was a big part of day-to-day life for all the students.

As an avid sports fan growing up in Rhode Island, he is a New York Yankees, NE Patriots, and a Carolina Hurricanes fan. The 2025-2026 season will be Semler Dieterich’ s first season with the Fayetteville Marksmen, working as a ticket account executive.

Barr joined the Marksmen front office staff in September 2024 as the team’s social media coordinator.

Born in San Diego, Barr has lived in seven different states, most recently moving from Austin, Texas, to North Carolina.

She is 2022 graduate of Siena College with a major in sports communications. After graduating, Barr spent one season as the marketing and sponsorship activation assistant with the Carolina League’s (baseball) Myrtle Beach Pelicans and one season as the creative services and social media manager for the Midwest League’s (baseball) Peoria Chiefs.

A proud adopted-Texan, Barr is an avid Dallas Cowboys, Texas Rangers, and Texas Longhorns fan. She currently resides in Fayetteville.

The 2025-26 season will be Kyle Shelley’s first with the Marksmen as the team’s Creative Services Coordinator.

Shelley, a native of Cary, North Carolina, brings his passion for sports marketing and creative design to the Marksmen after working as a graphic design intern with USL’s Sarasota Paradise Soccer and as a graphic designer for High Point University’s Club Lacrosse team.

He graduated from High Point University in 2024 with a master’s in communication and business leadership and earned his Bachelor’s in Sport Management in 2023 as a Presidential Scholar.

Kyle currently resides in Fayetteville.

This is Aidan’s first season with the Marksmen, bringing prior experience from his role on the Game Presentation Team for the Savannah Ghost Pirates, where he was part of the group honored with the 2024 ECHL Award for Best Game Presentation.

He holds a degree in Film and Television from the Savannah College of Art and Design. Aidan is passionate about creating engaging, high-energy environments that elevate the fan experience. Aidan also works as a freelance documentary editor. His most recent project, Real Fake War, a film about veteran PTSD, is currently touring festivals across the United States.

A Raleigh native, he currently resides in Fayetteville and is a dedicated supporter of the Carolina Hurricanes and Baltimore Ravens.

The 2025-26 season will be Scott Cline’s eighth full season with the Fayetteville Marksmen, in the roles of game day coordinator and producing all in-arena sounds as the DJ.

A native of Fayetteville, Cline is a graduate of Cape Fear High School and studied at Fayetteville Technical Community College. The 2017-18 season was a return to post for “DJ Hitz The Mark”, who had previously worked with hockey in Fayetteville as DJ / game day staff for the CHL’s Fayetteville Force in the late 90s.