Front Office

Chuck Norris / CEO

Charles “Chuck” Norris purchased the team in April of 2017. The former US Army Paratrooper spent over 20 years in Fayetteville and is a Veteran of Operation Desert Shield/Storm.

Since 1998, Chuck has owned and operated Norris Construction, specializing in residential building and development, as well as insurance reconstruction. Prior to construction, Norris owned and operated several retail stores.

Chuck lives in Charlotte with his wife, Lanai and their three children, Chucky, Lilly, and Khloe.


Lanai Norris / Controller & Director of Finance

The 2019-2020 season is Lanai’s third with the Marksmen. As the Controller/ Director of Finance, Lanai oversees the financial aspects of the team-including budget items, revenue, and payments.

Lanai lives in Charlotte with Chuck and their three kids, Chucky, Lilly, and Khloe.


Marissa Reighard / Director of Corporate Partnerships

The 2019-2020 season will be Marissa Reighard’s third year with the Marksmen, first as Director of Corporate Partnerships.
Prior to joining the Marksmen, Marissa worked with the world famous Toledo Mud Hens and Toledo Walleye (ECHL). While she was there she gained experience in promotions, ticket sales, and merchandise.
Marissa was born in Toledo, Ohio, but has traveled and worked in various places such as, Australia, Las Vegas (Wranglers, ECHL), Vietnam, Singapore, Hong Kong, and Columbus. She earned her bachelors degree in Sport Administration with a minor in business at the University of Cincinnati.
Reighard likes to play catch with her dog Dobby, participates in Crossfit, enjoys camping, and loves to spend time with family and friends.
Phone: (910) 438-4169

Shawn Bednard / Community Relations Director, Broadcaster

The 2019-2020 Season will be Shawn Bednard’s second as the “Voice of the Marksmen”, first as the Community Relations Director.

A 2018 graduate of Central Michigan University with a Bachelors in Broadcast and Cinematic Arts, the 23 year old brings over eight years of on-air experience with him to the team, including calling nearly 200 hockey games as the Director of Broadcasting of the Chippewa Hockey Network at CMU.

Bednard oversees all community outreach and events for the Marksmen organization, working closely with the surrounding communities to get the Marksmen brand everywhere.


Phone: (910) 438-4165

Lucas Kalish / Brand Manager & Director of Digital Marketing

The 2019-2020 Season will be Lucas Kalish’s first with the Marksmen, serving as the Brand Manager & Director of Digital Marketing.

A Chicago-land native, he graduated from Wichita State with a Bachelors in Sports Management, Kalish has had more than his fair share of practical experience in the world of managing a brand and sports. Last season for the Wichita Thunder (ECHL), he served as a Graphic Design and Social Media Assistant. As a content creator, he has amassed a large following from his analysis and experience with the NHL video game series.

Kalish will oversee all digital content creation, social media implementation, management and marketing for the Fayetteville Marksmen.


Phone: (910) 321-0123

Collin Faretta / Ticket Sales Manager

The 2019-2020 Season will be Collin Faretta’s first with the Marksmen, serving as the Ticket Sales Manager.

A Wisconsin native, Faretta graduated from Northern State University. Faretta interned at the University of Creighton before working with the Hub City Hotshots. After the Hotshots, Faretta became the Assistant General Manager of the Fremont Moo of the The Expedition League.

Faretta will oversee all sales for the Fayetteville Marksmen.


Phone: (910) 438-4167