Front Office

Chuck Norris / CEO

Charles “Chuck” Norris purchased the team in April of 2017. The former US Army Paratrooper spent over 20 years in Fayetteville and is a Veteran of Operation Desert Shield/Storm.

Since 1998, Chuck has owned and operated Norris Construction, specializing in residential building and development, as well as insurance reconstruction. Prior to construction, Norris owned and operated several retail stores.

Chuck lives in Charlotte with his wife, Lanai and their three children, Chucky, Lilly, and Khloe.


Lanai Norris / Chief Financial Officer

The 2020-2021 season will be Lanai’s fourth with the Marksmen. As the Chief Financial Officer, Lanai oversees the financial aspects of the team-including budget items, revenue, and payments for both the Front Office and Hockey Operations Department.

Lanai lives in Charlotte with Chuck and their three children, Chucky, Lilly, and Khloe.


Alex Wall / Vice President of Sales

The 2020-21 season will be Alex Wall’s first with the Marksmen, joining the front office as the Vice President of Sales.
Wall was most recently with Feld Entertainment, cultivating business partnerships around some of the world’s most iconic live shows, including: Disney on Ice, Monster Jam, Monster Energy Supercross, and more. Before that, he was brought on as the Director of Corporate Partnerships for the Jacksonville Icemen (ECHL) before the team’s inaugural season, where he assisted in the team in setting various ECHL revenue records in their first two seasons. Prior to that, he spent three seasons with the highly-successful Orlando Solar Bears franchise (ECHL) in a similar role.
A native of Tampa, Florida, Wall is a passionate fan of his hometown Tampa Bay Lightning, Buccaneers, and Rays. Alex enjoys playing recreational ice hockey, basketball, and spending time with his wife, Suzanne.  He attended Stetson University, where he earned his bachelor’s degree in Sports Management and Marketing.
Wall will oversee all ticket sales and corporate partnerships for the Marksmen.

Marissa Reighard / Director of Corporate Partnerships

The 2020-2021 season will be Marissa Reighard’s fourth year with the Marksmen, second as Director of Corporate Partnerships.
Prior to joining the Marksmen, Marissa worked with the world famous Toledo Mud Hens and Toledo Walleye (ECHL). While she was there she gained experience in promotions, ticket sales, and merchandise.
Marissa was born in Toledo, Ohio, but has traveled and worked in various places such as, Australia, Las Vegas (Wranglers, ECHL), Vietnam, Singapore, Hong Kong, and Columbus. She earned her Bachelors Degree in Sport Administration with a minor in Business at the University of Cincinnati.
Reighard likes to play catch with her dog Dobby, participates in Crossfit, enjoys camping, and loves to spend time with family and friends.
Phone: (910) 438-4169

Shawn Bednard / Community Relations Director, Broadcaster

The 2020-2021 Season will be Shawn Bednard’s third as the “Voice of the Marksmen”, second as the Community Relations Director.

A 2018 graduate of Central Michigan University with a Bachelors in Broadcast and Cinematic Arts, the 24 year old brings over nine years of on-air experience with him to the team, including calling nearly 200 hockey games as the Director of Broadcasting of the Chippewa Hockey Network at CMU. He was fan-voted SPHL “Broadcaster of the Year” in 2018-2019.

Bednard oversees all community outreach and events for the Marksmen organization, working closely with the surrounding communities to get the Marksmen brand everywhere, as well as organize group outings.


Phone: (910) 438-4165

Lucas Kalish / Brand Manager & Director of Digital Marketing

The 2020-2021 Season will be Lucas Kalish’s second with the Marksmen, serving as the Brand Manager & Director of Digital Marketing.

A Chicago-land native, he graduated from Wichita State with a Bachelors in Sports Management. Kalish has had more than his fair share of practical experience in the world of managing a brand and sports. Last season for the Wichita Thunder (ECHL), he served as a Graphic Design and Social Media Assistant. As a content creator, he has amassed a large following from his analysis and experience with the NHL video game series.

Kalish oversees all digital content creation, social media implementation, management and marketing for the Fayetteville Marksmen.


Phone: (910) 321-0123

Denise Cline / Merchandise Manager

The 2020-2021 Season will be Denise Cline’s third with the Fayetteville Marksmen, working as the Merchandise Manager.

A native of Fayetteville, Cline is a graduate of Terry Sanford HS and studied at FTCC. In the 2018-2019 season, Cline completely rejuvenated the merchandise approach for the Marksmen, leading to new and attractive apparel being constantly available for fans.

This season, our “Crazy Merch Lady” will be celebrating her 21 Year Anniversary with our “DJ Hitz The Mark” Scott Cline.


Scott Cline / Game Operations & DJ

The 2020-2021 Season will be Scott Cline’s third full-season with the Fayetteville Marksmen, being the Game Day Coordinator (2nd) and all in-arena sounds as the DJ (3rd).

A native of Fayetteville, Cline is a graduate of Cape Fear HS and studied at FTCC. The 2017-2018 season was a return to post for “DJ Hitz The Mark”, who had previously worked with hockey in Fayetteville as DJ / Game Day Staff for the CHL’s Fayetteville Force in the late ’90s.

This season, “DJ Hitz The Mark” will be celebrating his 21 Year Anniversary with our “Crazy Merch Lady” Denise Cline.