Front Office

Chuck Norris / CEO

Charles “Chuck” Norris purchased the team in April of 2017. The former US Army Paratrooper spent over 20 years in Fayetteville and is a Veteran of Operation Desert Shield/Storm.

Since 1998, Chuck has owned and operated Norris Construction, specializing in residential building and development, as well as insurance reconstruction. Prior to construction, Norris owned and operated several retail stores.

Chuck lives in Charlotte with his wife, Lanai and their three children, Chucky, Lilly, and Khloe.


Charlie Hildbold/ President/COO

Serving the Marksmen as the team’s President and COO, Charlie Hildbold oversees the team’s entire day to day operations.

Hildbold broke into the sports business in 2005 as a member of the Pittsburgh Pirates front office. As a member of the Outbound Ticket Sales Department, Hildbold was one of the top sales people in the department and was hired on by the Pensacola Ice Pilots of the ECHL in September 2006 as a full-time Account Executive. In the spring of 2007, Hildbold joined the Columbus Catfish of the South Atlantic League, the single A affiliate of the Tampa Bay Devil Rays. After serving as the teams Ticket and Box Office Manager, and earning his first championship ring in the business he was hired in Odessa as the Roughnecks Director of Marketing and Promotions.

Following two seasons in Odessa, including the 2008 season in which he won Game Operations of the Year, Hildbold moved on to Richmond, VA, where he launched the IFL’s Richmond Revolution franchise. The 2010 season saw the Revolution win the Franchise of the Year award and Media Relations of the Year award, following a 13-1 season. Hildbold moved to the Dallas area in March of 2012 following a brief stint in the IFL’s League Office as the Director of Team Services.

For the past six years Hildbold served as the President of the Texas Revolution of the CIF.  Following the 2016 CIF season Charlie was named the League’s Executive of the Year.

Charlie lives in Fayetteville with his beautiful wife Carolann, son Connor, and their two dogs, and is a die hard fan of all three Pittsburgh sports teams.

Lanai Norris / Controller & Director of Finance

The 2018-19 season is Lanai’s second with the Marksmen. As the Controller/ Director of Finance, Lanai oversees the financial aspects of the team-including budget items, revenue, and payments.

Lanai lives in Charlotte with Chuck and their three kids, Chucky, Lilly, and Khloe.


Marissa Reighard / Manager of Game Operations & Corporate Partnerships Manager

The 2018-2019 season will be Marissa Reighard’s second year with the Fayetteville Marksmen as Manager of Operations/Corporate Partnership Coordinator.
Prior to joining the Marksmen, Marissa worked with the world famous Toledo Mud Hens and Toledo Walleye (ECHL). While she was there she gained experience in promotions, ticket sales, and merchandise.
Marissa was born in Toledo, Ohio, but has traveled and worked in various places such as, Australia, Las Vegas (Wranglers, ECHL), Vietnam, Singapore, Hong Kong, and Columbus. She earned her bachelors degree in Sport Administration with a minor in business at the University of Cincinnati.
Reighard likes to play catch with her dog Dobby, participates in Crossfit, enjoys camping, and loves to spend time with family and friends.
Phone: 910-438-4169

Shawn Bednard / Director of Media Relations & Broadcaster

Shawn Bednard joins the Marksmen in the 2018-19 season as the franchise’s first ever Director of Media Relations, and second Play-by-Play broadcaster.

A 2018 graduate of Central Michigan University with a Bachelors in Broadcast and Cinematic Arts, the 22 year old brings over seven years of on-air experience with him to the team, including calling nearly 200 hockey games as the Director of Broadcasting of the Chippewa Hockey Network at CMU.

Bednard will oversee all broadcasting and media for the Fayetteville Marksmen, as well as assist in corporate partnerships and sales.

He can be reached at or by phone at (810) 516-6349

Jessa Carey / Director of Outside Sales

Jessa CareyJessa Carey joins the Fayetteville Marksmen for the 2018-19 season as the Director of Outside Sales after a career spanning over eight years experience in the military community.

Carey has worked on four military bases in her career, and most recently spent over four years as the Account Manager for Mosaic Sales Solutions, living in Fort Bragg.

Carey attended St. Ambrose University.

John Lowes / Intern

John Lowes, a 2018 graduate of Johnson & Wales University – Charlotte, recently walked with a BS in Sports Management. John was taught by former Marksmen president Jeff Longo, and former Corporate Sales Director Patrick Stack.  John is looking to break into the Sports Industry through Sales. John was a three year captain for JWU- Charlotte’s Men’s Soccer program, as well as, a Resident Assistant for two years at JWU. John is looking to bring that drive and leadership into the Marksmen Organization.